Prachi Gupta
Opinion
16 June 2022
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As gender identities move from the bonds of binary to the freedom of fluidity, The Branding Nook’s Prachi Gupta says the brands of the future will be those that think of people as just humans – not women or men.
Opinion
04 April 2022
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The Branding Nook’s Prachi Gupta says the virtue of inclusiveness should be normalised, with brands and marketers celebrating women and their achievements throughout the year and not just on a single day/month/occasion.
Opinion
28 June 2021
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Issues that brands express concern for only during Pride Month continue to exist beyond those 30 days for the LGBTQ+ community, and The Branding Nook’s Dr Prachi Gupta says new age marketers need to devise innovative ways for genuine outreach to the community.
